RSS (Rich Site Summary or Really Simple Syndication) is an innovative medium for content distribution. It enables webmasters to distribute their newly added content and news to their subscribers in a less-obstructed and highly focused way. If you are not a RSS user yet, first become a RSS user because you need that understanding for launching your own RSS feed.

RSS Is Less Obstructed

A proven way to distribute news is via an email newsletter. But day by day email spamming goes higher and ISPs are getting strict with spam filters. This may prevent receiving your important notices to your valued subscribers. But RSS is different. Subscribers can directly receive your notices because they have entered your RSS feed into their RSS readers. There are no filters in between. Continue Reading »

Submitting URLs directly to search engines has been outdated. The proven way SE spiders travel is along web links. So, when your link popularity increases, SEs will find you in many ways. Once found, they will revisit and index your content according to their own time parameters. What you have to do is preparing your site for easy indexing and increasing link popularity (which ensures frequent visits of SE spiders). In addition, you can follow specific features of each search engine (like Google Webmaster Tools) to gain more visibility.

Preparing Your Site for Easy Indexing

The main thing you can do is enhancing the navigation of your site.Make sure you use text links wherever possible. Those are more preferred by SEs than image links. Also make sure that important content are not too buried (4, 5 links deeper from home page). Always link relevant pages together. Basically make it more accessible. A highly used way is to create a sitemap listing all parent and important pages in it and link to it from all major pages. Continue Reading »

It has been observed that it takes about 6 to 8 months for a new site to be in Google’s index for targeted keywords. So, if your site is new then Google may not show you in search results for your targeted keywords, sometimes even for your business name. You may also not see your deserved Google Page Rank. In this period, it is said that the site is in Google Sandbox. This is just an observation and not a confirmed theory.

So, if you face this problem after submitting your site to Google, don’t get disappointed. Instead add more content and increase your link popularity. Those will help you to hit the top when you are out of it. This has not been heavily observed for Yahoo or MSN and you will get what you deserve from them along the way.

In addition to being new, over-optimization can also be a reason. SEOmoz has a detailed analysis of Google Sandbox.

Link popularity simply means how many links you have from other web sites. It’s a measurement of how popular your web site is among the internet community because incoming links can be considered as votes. Usually you link to a site because of some value of it (except in cases that you want to point spam sites).

Because of its fairness, search engines give higher weight to link popularity when they rank web sites. Google has even implemented an algorithm called Google Page Rank based on it. Other than that you can get a stream of traffic via your incoming links. Continue Reading »

A well structured directory can bring more attention to your reciprocal link exchange campaign. Any prospective partner would like to be in a well structured directory rather than being in a buried links page. More than that it will be an easily browsable directory to your visitors and search engine spiders. When you build your directory, always consider the facts I mentioned in Tips to Build a Reciprocal Link Directory. Below is a sample directory structure you can use.

Directory Main Page

List all categories here. If a category has sub categories, list them under it. You may also want to add links to your home page and other main sections. If you have many listings, you can also introduce a search box. You can create a custom search engine for you and your partners using Google Co-op. Continue Reading »

Finding right link partners is a very important in your reciprocal link exchange campaign. No matter how you structured or designed your partner directory, if it doesn’t include valuable web sites, you won’t get much from your visitors or search engines.

Things You Need to Consider

Always try to stick to your subject. As stated in Tips to Build a Reciprocal Link Directory,

Try to keep it on topic. It is always better to keep it only to your subject. If you think to broaden it, include only the subjects that your audience would enjoy. That is, if your subject is costumes, fashion partners would be fine but not web hosting partners. This is also important in your search engine optimization. Continue Reading »

If you are going to highly engage in reciprocal link exchange, one page won’t be enough or suitable to list all your partners. You will have to go for a well structured directory. You can name it Resources, Links, Partners etc. Whatever you name it, here are some tips to make it usable for both your visitors and partners.

  • Try to keep it on topic. It is always better to keep it only to your subject. If you think to broaden it, include only the subjects that your audience would enjoy. That is, if your subject is costumes, fashion partners would be fine but not web hosting partners. This is also important in your search engine optimization.
  • If your directory includes more than one subject, use them as subcategories and list corresponding links under them. Don’t mix them up. Continue Reading »

Contacting prospective link partners is a critical part in your reciprocal link exchange campaign. Professionalism you follow here will determine the response rate you get. Basically there are two methods to contact. Some webmasters provide submission forms making your job easier. For others, you have to contact via email. Here are some useful tips for both these methods.

  • Avoid free email addresses and use one in your domain. Free email addresses always ruin first impression.
  • Always try to place a link on your web site before contacting and tell him where it is
  • When you contact your link partner, it should be a one-to-one communication. Try to find his first name and address with it. Continue Reading »