A well structured directory can bring more attention to your reciprocal link exchange campaign. Any prospective partner would like to be in a well structured directory rather than being in a buried links page. More than that it will be an easily browsable directory to your visitors and search engine spiders. When you build your directory, always consider the facts I mentioned in Tips to Build a Reciprocal Link Directory. Below is a sample directory structure you can use.

Directory Main Page

List all categories here. If a category has sub categories, list them under it. You may also want to add links to your home page and other main sections. If you have many listings, you can also introduce a search box. You can create a custom search engine for you and your partners using Google Co-op.

Main Directory

Category Main Page

At the bottom or top, list all the pages in that category. This will pass Google Page Rank equally. Usually, for the body of category pages, webmasters list partners who came first. You can be little bit smart and list the partners who sent you more visitors (mention it when you exchange links) or rotate all the listings giving equal exposure to all of them.

Category Main Page

Links Pages

These are the pages that your partners reside. After the exchange, it is not good to transfer the listings to different pages because your partners may track the URL where their listings reside and if they found the absence in that particular URL then they would think you have cheated them and remove your listings from their pages. For any reason, if you had to do so, contact your partners and tell your concern. Then try to list them in same value pages (same PR).

As in category main pages, don’t link to each page of that category because it reduces the Google Page Rank you pass to your partners. Passing higher PR would always increase the likelihood of your prospects. As a navigational aid, include links to category main page and directory main page.

It’s up to you to decide how many links to include. 10-20 would be better in all aspects. Sticking to a low number will make it browsable and would increase the PR you pass to your partners (when the number of links goes higher the PR you pass becomes low and vice versa.)

Links Pages