If you are going to highly engage in reciprocal link exchange, one page won’t be enough or suitable to list all your partners. You will have to go for a well structured directory. You can name it Resources, Links, Partners etc. Whatever you name it, here are some tips to make it usable for both your visitors and partners.

  • Try to keep it on topic. It is always better to keep it only to your subject. If you think to broaden it, include only the subjects that your audience would enjoy. That is, if your subject is costumes, fashion partners would be fine but not web hosting partners. This is also important in your search engine optimization.
  • If your directory includes more than one subject, use them as subcategories and list corresponding links under them. Don’t mix them up.
  • Always structure your pages in the best way that subject, Google Page Rank and Traffic flow. List all pages in category main page. In link pages, just add a link back to the category rather than linking to all other pages in its category. This would increase the PR you pass to your link partners. Here is a sample reciprocal directory structure you can follow.
  • Keep a low number of links per page (10-20 is better). This is extremely important to your visitors and to increase the PR you pass to your partners.
  • Never hide your directory. No partner or visitor wants you to do it. Link to it at least from your main pages. This would increase its PR which would get more attention from new link partners and advertisers.
  • If you are going to heavily involve in it, manual maintenance can be really tedious. Below are few software options you can try to reduce work load.
    • Ska Links - Free and paid options are available. You have to host the script in your web space.
    • Reciprocal Manager - Paid. You have to host the script in your web space
    • Links Manager - Paid. You don’t have to host any script. It will upload directory pages to your web space.