Contacting prospective link partners is a critical part in your reciprocal link exchange campaign. Professionalism you follow here will determine the response rate you get. Basically there are two methods to contact. Some webmasters provide submission forms making your job easier. For others, you have to contact via email. Here are some useful tips for both these methods.

  • Avoid free email addresses and use one in your domain. Free email addresses always ruin first impression.
  • Always try to place a link on your web site before contacting and tell him where it is
  • When you contact your link partner, it should be a one-to-one communication. Try to find his first name and address with it.
  • Be polite! Don’t try to give orders or warnings like, if he doesn’t add your link within a certain period, you delete his one.
  • Mention that you linked to his site because you find it as a valuable resource to your visitors. Tell that you work hard to make your site useful and by linking to it his visitors would get benefited.
  • State that you have include relevant keyword(s) in the title and meta tags of the page containing his link hoping it would pass a higher value to him in search engine rankings.
  • State that you keep improving your site and in the future he will get a good return from your traffic and Google Page Rank.
  • State something that you like about his site or even a friendly suggestion to improve something. This ensures that you visited his site.
  • Focus only on getting the link back. Except the signature (few sentences you add at the end of an email, probably about your site.) don’t try to market anything else.
  • Provide the Title (Anchor texts - try to include your main keywords), URL (Where you want the link points to - usually to your home page) and the Description (keep it concise and hype-free) both in plain text and in HTML.
  • Keep some email templates to speed up the process but always personalize them before sending.
  • After first contacting wait for a certain time (2 weeks is a reasonable period). If you don’t get a response, contact him again with a more friendly approach. As stated, avoid warnings.
  • If you still don’t get the response, think whether it is worth to spend time on getting the link. If it is extremely important to you, try to call, send a fax or even send a letter. If your site is new you better wait some time until your site becomes more established.
  • If everything fails, it is up to you to decide whether you keep his link on your site or not. Reducing the number of outgoing links increases the PR of inner pages of your site but if the site is really good in content, keep it.