Search engines are the primary sources web surfers use to search what they want. Therefore getting higher ranks for your targeted keywords means getting warm prospects to your web site. That’s why any online business pays attention to gain search engine rankings. The way to achieve it is making your site more search engine friendly. This effort is know as search engine optimization.
What SEs basically concern is content. Without good and well structured content you won’t have any rank. What SEO does is make it more meaningful to SEs. There are two basic sections in SEO, on-page optimization and off-page optimization. You will really need a basic understanding on HTML and preferably on CSS. You also need to have your focused keywords with you.
On-page optimization basically consists of Content Organization, Content Accessibility and On-site Linking. One thing you need to know about on-site factors is having only one or two factors perfectly won’t help you extensively. When two pages have same number of factors, SEs would check for other factors, even minor factors. It’s really intuitive and you have to keep it in mind always.
What this basically means is the way you structure your pages. This is very easy to keep when you think about it naturally and can be easily misled if you take it too serious. If you write about lipsticks wouldn’t you include it in page title, in first paragraph, in your headings, at the end of the article when you give your recommendations or opinions, when naming the file?
You will surely do them. But what would you do if you take it wrong is, you would repeat the term in the title, in every paragraph and bolding it at least in every paragraph making it very dull to your readers which SEs don’t like anyway. By saying that below are the factors you need to keep attention.
- Keyword in Page Title - Title basically tells what it is all about and appears in search results. So, it is intuitive. Put your keyword in the title, preferably at the beginning. Don’t artificially repeat it. If repeating is meaningful and you need it for giving the impression then that would be ok, but spamming will be easily caught. Remember SEs have a good understanding on spelling and grammatical structures.
Also don’t make it too long. It won’t be preferred by both parties (your visitors and SEs). 80 characters can be considered as a good benchmark. If your page title caries your site title (like in some content management systems) remove it and make each title unique.
- Meta Keywords Tag - This was a major factor in earlier era but SEs had to reduce their weight (as observed) on this because of higher spamming. Just include it as a reference point. You don’t have to omit basic elements just because SEs don’t care them.
- Meta Description Tag - This tag is also in the argument and used to give a basic description about the page. Write a handy description of about 20 words including your keyword and put it there.
- Heading Tags (H1,H2,……,H6) - This is where over-optimization (that you shouldn’t do) is introduced. Proper heading tags with keyword in them can give good clues to SE. But if you include 6 headings where it only needs 2 headings just to repeat your keyword then SEs will spot it. Give H1 to main headline of your page (would be the first text in your article. Don’t repeat your page title here just because it wouldn’t be attractive to your visitors) and give H2 to sub headings. Go for H3 only if you need them.
- Keyword Density - This is also considered as outdated. Keeping around 5% of keyword density (keyword occurrence/other words) would help SEs to guess the topic of your article. What you have to do is just write the way you write. Don’t omit acronyms and variations just keep keyword density.
- Keyword Position - Having your keyword in first paragraph would be better than having it only in the end of your article. This is again a fact that you should be natural. Even without mentioning, you would add keywords to first paragraph and thereafter in other paragraphs. As a fact, see whether your keyword appears at the beginning, at the middle and at the end of your article.
- Keyword Emphasis - This basically means bolding or making italic the keyword. Again this can lead to over-optimization. Just do it only if you really need to do so and don’t be afraid to emphasize other phrases thinking SEs would get it wrong. They are so sophisticated and this would be really a minor factor when you have others right.
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