Below is a template on how to position the facts discussed. It doesn’t contain linking codes or sufficient amount of content. And you don’t have to adhere to keyword positions as shown. It’s just to give an idea, if you are really new to HTML.

Positioning Keywords

  • File Name - If possible try to use your keyword when naming your page. Separate words with hyphens. Don’t make it too long just to include keywords.
  • Keyword Variations - Don’t repeat you keyword in same order. Just write naturally varying your keyword. This would list your page in more results pages.
  • Updated Content - If you can improve your articles over time then do so. SEs may prefer updated content.
  • Duplicate Content - Avoid publishing content which was published elsewhere. SEs can identify duplicate content and you won’t get any credit by doing so. This doesn’t mean quoting something. This simply means publishing entirely.
  • Amount of Overall Content - Well optimized 2, 3 pages wouldn’t bring you much. Try to sort out 100+ related keywords and creating an optimized page for each. This will increase your chance to be considered as an authority site that SEs treat specially.
  • Directory Structure - Introduce sub directories where appropriate. Including everything in root directory may clutter the flow.

Content Accessibility

  • W3C Validation - By keeping a standard markup, you can make it accessible to a wide range of people including visually disable ones who may use audio aids. A good practice is using alt attribute for images which can give an idea about images when a user has turned off images or using an audio aid. Don’t misuse it. Just give a short description about the image.

    Again this is controversial. You can clearly see that amount of these kinds of users are very low and SEs won’t assign a much weight on it. Don’t spend a lot of time correcting your markup to make it validated. You may see many of high ranking pages are not validated. Just make sure you know about basic validation and keep it wherever possible.

  • Separate Formatting - By using CSS and external JavaScript files (if you use them) you can greatly reduce the amount of coding in your pages. This can be a good method to emphasis your content. Don’t think that SEs can’t distinguish between content and coding. They have handy functions to get only the content. Do it just to make your pages light. Doing so will greatly reduce your formatting in overall site.
  • Page Length - If your page is tool long, try to split it into couple of pages. In that way your visitors can easily digest them. SEs would also easily index them. Here is an experiment on how far SEs go when indexing. After seeing numbers, don’t make your pages that long. It’s just to show that SEs stop somewhere.

On-site Linking

  • Linking Relevant Pages Together - If there are relevant pages (in content), try to link them. This way you will make good paths for SE spiders to travel and index. When linking to a page, use appropriate anchor text. It can give good clues to SEs.
  • Linking to External Sources - Don’t hesitate to link to external sources in your articles. Just make sure those are relevant and good in content. Mentioning good sources would increase the value of your article which SEs like.
  • Depth of Pages - Don’t keep important pages 4, 5 links away from home page. Create a sitemap and list all parent and important pages in it and link to it from all major pages. This way you can reduce the distance SE spiders have to travel.

Off-Page Optimization

This means what kind of view other web sites (mainly in your subject) have about your site. SEs basically measure this using link popularity. Since these facts are not in total control of individual site owners (meaning less abuse), SEs give a higher weight to them. Make sure to get links with proper anchor texts. If your site is about lipsticks then containing the term lipsticks in incoming links would give good clues to SEs. Another fact is the age of your web site. It seems that Google pays attention on this and majority of new sites go to Google Sandbox.

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